Services
Marketing is spending. Leadership can't see what it's driving. Sales wins every budget argument because they have the revenue numbers and marketing doesn't.
I fix that. Not with recommendations — with infrastructure that connects what marketing does to the numbers everyone in the room already trusts.
Every engagement starts with the diagnostic. From there, we build only what the findings say you need.
PHASE 1
Attribution Diagnostic
| $10,000 | 4 weeks
Before anything gets built, I need to know exactly what's broken and why. The diagnostic is a full audit of your attribution infrastructure — every system, every handoff, every point where data loses fidelity. Most clients score between 3 and 6 out of 10. By the end of Phase 1, you know precisely where you stand and exactly what Phase 2 will fix.
What gets audited:
Nine-track audit scored 1–10 with evidence — attribution chain, CRM fields, lead management, workflows, revenue metrics, database health, pipeline, and integrations
Weeks 1–2
Data audit across all nine tracks. No stakeholder interviews yet — the data tells the story first.
Weeks 3
Stakeholder interviews with Marketing, RevOps, and the CMO — armed with findings, not blank questions.
Weeks 4
Synthesis, scoring, and findings presentation.
What you get:
Revenue Attribution Maturity Scorecard — scored 1-10 across all nine tracks
Track-by-track findings with evidence — specific, not general
Prioritized Phase 2 roadmap with complexity drivers and tier recommendation
Written findings summary — a document your team can act on
The diagnostic also identifies your readiness for AI-driven GTM tools — and which ones fit where you are, so you're not buying a platform that requires infrastructure you don't have yet.
PHASE 2
Attribution Implementation
| From $15,000 | 6-10 weeks
Phase 2 builds on Phase 1 findings. Four tracks implemented in parallel — attribution infrastructure, CRM/MAP integration, lead scoring, and executive dashboards.
The tier is confirmed after Phase 1 findings, so you know exactly what you're paying for and why before work begins.
Four tracks:
Attribution Infrastructure — UTM taxonomy designed and implemented, hidden fields on every active form, lead source values standardized in CRM, first touch and last touch verified in GA4
CRM/MAP Integration — data flow corrected between your marketing platform and CRM, trigger logic validated, bi-directional sync confirmed with error alerts configured
Lead Scoring — Marketing, Sales, and RevOps align in writing on qualification criteria, MQL threshold, lifecycle definitions, and handoff rules before a single workflow is built
Executive Dashboards — full-funnel pipeline report built in HubSpot or Salesforce, first touch and last touch shown side by side, real-time data with monthly and quarterly presets, maintainable by your team on day one
Pricing Tiers:
The tier is always confirmed after Phase 1 — you know exactly which one applies and why before any work begins.
Tier 1 — $15,000 · 6–8 weeks Your stack is connected and functional. Systems talk to each other. Implementation is straightforward.
Tier 2 — $22,500 · 8–10 weeks One or two things are broken or missing — a failed integration, dirty data, an outdated scoring model, or inconsistent platforms across teams.
Tier 3 — Custom · 10–14 weeks Multiple systems are broken or disconnected. Requires contractor execution alongside my oversight. Scoped individually after Phase 1 findings.
Phase 2 is complete when:
UTM governance is live across all active channels
Lead source fields are clean and standardized in CRM
First touch and last touch are verified in GA4
Integration sync is bi-directional with error alerts configured
Lead scoring model is live, CRM-synced, and Sales is trained
Executive dashboard is live and your team can maintain it
Marketing and Sales are referencing the same numbers in the same meetings
Stabilization & Optimization
PHASE 3
| $2,000 a month | 6 month minimum
Phase 2 builds the machine. Phase 3 keeps it running and makes it smarter as real data accumulates. Attribution infrastructure degrades quietly — a form launches without UTM fields, a sync error goes unnoticed. Phase 3 catches those things before they compound.
What’s included every month:
Infrastructure Monitoring — structured monthly check across all four Phase 2 tracks, UTMs, integration sync, lead source values, scoring model behavior. You receive a Health Scorecard — green, yellow, or red per system area
Monthly Performance Summary — written interpretation of your KPI data, what's up, what's down, what's a signal worth watching. Delivered by the 10th of each month. Analysis, not a report you could pull yourself
Requested Fixes — client-initiated work tracked against the 8-hour monthly allocation. Any fix over 3 hours is flagged and approved before work begins
Quarterly strategy sessions (months 3, 6, 9, 12):
Written summary delivered 48 hours in advance covering scoring model performance, attribution trends, and one strategic recommendation
60-minute working session with Marketing Lead and CMO — a decision meeting, not a presentation
Scoring model optimization happens here — quarterly, against 90 days of real data, not monthly
Start with the diagnostic.
Start with the diagnostic. Four weeks. A clear picture of what's broken, what it's costing you, and what it takes to get Marketing and Sales telling the same story.
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